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Bemis Clysar Introduces Single-Source Printed Polyolefin Shrink Film for Multi-Packs and Bundled Items
Source: Vicki Larson: Bemis Clysar
OSHKOSH, WI – January 4, 2012 – Brands can now get premium-quality Clysar® polyolefin shrink film printed with high-impact, 360-degree graphics for their multi-packs and bundled items through Bemis Clysar and its distributors. Strong enough to replace wrapped paperboard trays or paperboard sleeves, Clysar® printed shrink film delivers a more production-friendly, sustainable solution than traditional multi-pack formats. Colorful, attractive Clysar® printed shrink film is ideal for a wide range of multi-packs and bundled goods including juice minis, wipes canisters, personal care products, automotive supplies and promotional “buy one, get one free” products.
Converting multi-packs and bundled items from paperboard trays or sleeves to 100% printed polyolefin shrink film saves packaging material and cost while boosting all-around brand appeal—and it is now easier than ever to achieve.
“Printing polyolefin shrink film poses a unique set of challenges due to the thin gauge and balanced shrink characteristics of the film,” says Vicki Larson, Clysar’s marketing manager. “That’s why Clysar and our distributors now offer a single-source, managed process to help brands maneuver the intricacies of designing, printing and packaging multi-packs in printed shrink film. We’re making it easy and fast to enjoy the productivity, sustainability, cost and aesthetic advantages this packaging format delivers.”
Multi-pack operations utilizing printed shrink film can be fully automated, eliminating the hand assembly and slow speeds of many traditional packaging operations. Replacing traditional multi-component tray, film and label packaging with printed shrink film saves up to 69% in material and offers sustainability improvements throughout the package’s life. Examples include fewer fossil fuels for production and transport; lower CO2 emissions; and less packaging waste. Material savings also contribute significantly to cost reduction.
In addition to material savings, printed shrink film addresses hidden cost challenges. It can completely conceal pre-labeled products, so it solves practical challenges of masking UPC and product codes; overcomes product alignment issues; and allows a wide variety of co-branding and bundling using existing product SKUs.
The colorful graphic coverage, which billboards multi-packs on shelf, also gives brand marketers added promotional firepower. Flexo printed in up to 8 colors, printed shrink film can mirror existing trade dress; highlight offers; target offers to specific demographics; provide account-specific programs; or create seasonal packaging. Shelf appeal also enjoys quantum gains, thanks to vibrant graphics and crisp package cleanup. The 360-degree wrap allows added space for marketing messages and eliminates the open “bullet” ends of the package typical with polyethylene shrink films.
Established in 1963, Clysar is a division of Bemis Company, Inc. Headquartered in Oshkosh, Wisconsin, the company manufactures high-performance polyolefin films for a wide variety of packaging applications. Today, the Clysar product line of industry-leading films includes LTC Lowest Total Cost films; PLAnet™ corn-based film; and ShrinkBox® corrugate-replacement film. The Wisconsin-based firm has over 400 employees at locations in Clinton, Iowa, and Oshkosh, Wisconsin. For information about Bemis Clysar, visit www.clysar.com.